insight
Teens and young adults like to do the opposite of what they are told. They idolize drug use because of it’s forbidden nature.
idea
Use reverse psychology to get kids to think “doing” Halls is cool.
We start with a warning label front and center.
Borrowing a sneaky little marketing trick straight out of the playbooks of big tobacco and nicotine giants like JUUL.
Then introduce some familiar flavors.
Cool Mint
Mango
Classic Menthol
We start with putting warning labels on the packaging.
Halls will take this little trick straight out of the playbook of big tobacco and nicotine giants like JUUL.
